Maxcural hails from New Zealand, often referred to as the "last pure land" on Earth. The brand name is derived from the words "max" (maximum) and "cure," evolving to signify the commitment to "maximize efforts for healing and restoration." The factory was established in 1958 and has a history of 65 years to date.
The brand focuses on extracting efficacious natural ingredients from New Zealand's unique marine organisms and herbal plants. It collaborates with several renowned universities and laboratories, holding multiple core patented technologies.

New Zealand triathlete Kiri Atkin has been a big fan of our factory's 100% natural Green Lipped Mussel Extract for some time, using it to improve injury recovery times and reduce inflammation. She has just had a storming year, finishing second in the Sokcho Triathlon Asian Cup 2017 in Korea, earning her first elite international podium spot. These results secure her a start in a World Cup event. Next she hopes to qualify for the NZ Elite U23 team for the World Triathlon Championships and to compete in her first ITU World Cup event.